Selena Gomez Reveals the Best Way to Use Rare Beauty’s New Bouncy Blush

 "Rare Beauty’s Latest Blush Delivers a Soft Matte Glow – Here’s How Selena Gomez Applies It"

When it comes to blush, Selena Gomez knows how to make us swoon. From dewy creams to luminous powders and velvety mattes, Rare Beauty has already mastered the art of the perfect flush. Now, the brand is introducing an exciting new addition: the Soft Pinch Matte Bouncy Blush—a unique cream-to-powder formula designed to give your skin a weightless, blurred matte finish.

Set to launch on March 27, this new blush is the latest must-have in Rare Beauty’s lineup. Originally unveiled during a Galentine’s Day event in February, the wait is almost over. Keep reading to learn more about the inspiration behind the product, its formula, and Selena’s personal application tips.

 

The Inspiration Behind Soft Pinch Matte Bouncy Blush

Rare Beauty’s newest blush was created to fill a gap in the brand’s collection. While fans already adore the radiant liquid and powder blushes, there was a demand for a soft matte option—and Selena delivered.

Described as “a cushiony, cream-to-powder blush that delivers a dreamy, long-lasting flush,” this new formula blends seamlessly while maintaining a beautifully blurred matte finish. Available in seven signature shades with uplifting names, there’s a perfect hue for everyone:

• Hope – Nude Mauve
• Happy – Cool Pink
• Worth – True Rose
• Grateful – Soft Red
• Truth – Soft Plum
• Thriving – Bright Raspberry
• Alive – Bright Coral Orange

Whether you prefer a bold pop of color or a soft, blended glow, this blush can do it all—while feeling featherlight on your skin.

“This gives you the dreamiest flush of color, and the putty texture is so fun to play with!” Selena shares.

 

The Formula: Buildable, Blendable, and Long-Lasting

This innovative putty-textured blush is both buildable and blendable, allowing for effortless application. Infused with cacao seed, pomegranate, papaya seed, and rosehip oils, it not only delivers color but also keeps skin hydrated.

Its unique formula blends like a cream but sets with a smudge-proof, water-resistant, and humidity-resistant powder finish—so your blush stays fresh all day. Plus, it’s vegan, cruelty-free, dermatologist-tested, paraben-free, and noncomedogenic, making it suitable for all skin types.

How Selena Gomez Loves to Apply It

In a recent video shared with Byrdie, Selena revealed her favorite way to apply the Soft Pinch Matte Bouncy Blush:

• For a quick and natural look, she dabs it on with her fingers while on the go.
• For a more polished finish, she uses a blush brush, which picks up the product evenly for seamless blending.

“You’ll probably end up using your fingers anyway, just because the texture is so fun to play with,” Selena adds with a smile.

Where to Shop

You can get your hands on the Soft Pinch Matte Bouncy Blush for $27 at Sephora.com and RareBeauty.com starting Thursday, March 27.

Get ready to add this dreamy, bouncy blush to your collection—because Selena just made blushing even more irresistible!